What's a Successful Book Launch?

After you spend hours, months, years on your book, after it's ready for publishing, after you get that amazing phone call that says, "We'd like to publish your manuscript," or you successfully travel through the land of self-publishing, the fun begins.  It's called a book launch.

Mary, a former student who's been through my book-structuring workshops, recently got her memoir accepted for publishing.  This is great news for her and for her future readers, since it's a good story that needs to be out in the world. 

She's going through all the normal flurry that precedes a book launch and sent me a good question:  What exactly is a successful book launch?  The publisher has their ideas, and you have yours.  Will the two ever meet?  And how can an author tell if she's done everything she possibly can to get her book into the hands of readers?

How Publishing Has Changed--Now It's Up to You
I first began publishing books in the 1980s.  Life in publishing was very different then, a luxury adventure for authors compared to the working one now.