Book journeys are divided into very distinct experiences: the creation of the book and the selling of the manuscript. Many writers struggle more with one than the other. I worked with a private client who was aces in marketing; she already had a website for her book before she'd finished editing it. Another had a background in graphic design and was all about the book's beautiful appearance--we mostly worked together on the writing, which came harder to him. You may cringe at the thought of promoting yourself (selling your manuscript involves selling yourself too!) or you may be all over it.