Becoming a Marketing Machine--What It Takes to Promote Your Book

It's hard for writers to hear this:  writing your book isn't your only job in becoming an author.    

Once you've completed your manuscript, put it through revision, secured an agent or not, and sold it to a publisher, maybe you think you can relax back and let everyone else handle the nasty details of getting it into readers' hands.  When I began publishing in the eighties, that was the case.  But it's not true anymore.  Now writers need to learn all about marketing and promotion.  It's part of being an author.