Sunday, December 11, 2011

Can Self-Publishing Land You on the Best-Seller List?

My indie-released songwriter friends never understood why writers are so hung up about self-publishing.  Musicians have long separated from the labels and ventured out on their own, releasing their own CDs and working with indie distributors like cdbaby. 

But we writers have been told that unless we get an agent and go the traditional route, we'll never be taken seriously in our writing careers. 

I went the traditional route for years--agent, large publisher, small press.  Each experience had its ups and downs and I worked with some wonderful editors and publishers and some not so.  I stayed away from the stigma of "vanity press," or self-publishing, because I believed it was a fast route to career suicide.

Besides, I wanted the marketing and distribution help a publisher could give.

Times have changed.  Advances are few and small now, most publishers don't have the same careful editorial procedures I benefited from as a writer starting out in the 1980s.  Manuscripts must arrive in pristine condition--the writer's responsibility.  Agents and publishers demand a platform, a solid marketing plan and media presence, from most authors they sign nowadays.  The writer must become more than just a wordsmith with a good story.  She has to learn to sell her book as well as write it.   

For this, writers get 7-1/2 percent of sales, which for a $14.00 trade size paperback amounts to about $1.13 per copy.  We do the marketing work, we hire editors before submitting it.  The publisher prints the book as orders come in (print on demand) in most cases, not wanting to carry inventory, or does a short run of less than 500 copies to see whether the book will sell.  Agents take 15 percent of everything.   

Some writers are thinking seriously about their options now.  Many are choosing self-publishing. 

They're figuring out the system themselves, they're crafting e-books and selling them for 99 cents a copy to drive up sales.  They're making money.  Even if they self-publish a printed book, through Create Space or Lightning Source, they can make up to $10.00 a copy after expenses are paid back (for typesetter, proofer, cover designer, and editor).   

Self-publishing requires money up front, for a printed book.  Less or none for an electronic book.  But if you're going to have to market it yourself anyway, why not make $10.00 a copy instead of $1.13?

What's your experience with self-publishing?  What are your thoughts?

Find out the potential, explore your options.  Don't be swayed by the traditional route when there are more opportunities for writers than ever.

Your writing exercise this week is to read all about writer Darcie Chan. She was rejected by over 100 literary agents and dozens of publishers, then went on to self-publish her debut novel and sell over 400,000 copies on Kindle.  Think this kind of story is a fairytale?  It's happening more and more.

The link to Darcie's story is here.

Self-publishing is still a controversial topic.  But as the industry takes one hit after another, it's an option many writers are considering--and succeeding with.

For more success stories about self-publishing also check out chapter 25 of my book, Your Book Starts Here.

Sunday, December 4, 2011

Five Major Turning Points on the Road to Finishing a Book

Travelers in foreign territory often need good maps.  But book writers rarely have them.  We often don't know about the major stops--what I call "turning points"--in the book-writing journey.  It's hard to tell when we've arrived, when we're ready to move on, when the writing is finally enough.

These five turning points are often where we get stuck and frustrated.  Moving to the next level requires skills and a new approach,

Sunday, November 27, 2011

Embracing the Scary Project--Why Bravery on Demand Can Help Your Writing

Simone de Beauvoir once wrote, "Every time I start on a new book, I am a beginner again. I doubt myself, I grow discouraged, all the work accomplished in the past is as though it never was, my first drafts are so shapeless that it seems impossible to go on with the attempt at all, right up until the moment . . .when it has become impossible not to finish it."

This comes from her1965  book Force of Circumstance, which is one of many published works during her long literary career. New book writers might read this in astonishment. How come such a prolific and experienced writer had such beginner's emotions?

Monday, November 21, 2011

Saying thanks . . .

Just wanted to say thanks for writing books that share your passion with the world.  Seems appropriate on this Thanksgiving week to post this wonderful article by Derek Sivers.

Happy Thanksgiving!

Friday, November 11, 2011

Building a Questions List to Keep Writing Fresh

This month I've taken on an insane project--which I try to do each November.  I've signed up for National Novel Writers Month, or nanowrimo as it's affectionately called by those who know and love it.  Each year, hundreds of thousands of writers from around the world log on to the www.nanowrimo.org site and commit to writing 50,000 words in 30 days.  That's about 1667 words a day, give or take a few.

Nanowrimo boasts

Thursday, November 3, 2011

Crafting an Agent-Catching Chapter One

I was given the news by the editor at my publishing company.  It was a shock, even in these shocking times in publishing.  "We only read the first two pages of chapter one," she said.  "If it doesn't grab me, it doesn't get further."
What intense pressure for writers these days!  To craft a chapter one that

Monday, October 24, 2011

Using the Short Form to Get to the Long Form--Two Fun Excercises for Your Book This Week

A good writing friend once shared this piece of wisdom:  Sometimes we have to get small to get big, with our books.  Books span large areas of time and space, and it's easy to get lost in the expanse of them, overwhelmed with all the details.

In my writing classes, I use two fun exercises to help writers manage the immensity.  One exercise is a poem, the other is an exploration of one of your main characters, your narrator, or your potential reader, by putting them in a five-page short story. 

These two exercises are such fun, they can feel like a sidetrack away from the "real" writing.

Monday, October 17, 2011

How to Educate Yourself about Publishing in Today's Changing Industry

Publishing is changing so fast, it's hard for writers to keep up with the shifts.  A friend sent me this wonderful article from author Steve Pressfield's site, "What It Takes," featuring publishing-savvy Shawn Coyne talking about the profit and loss analysis that publishers make before accepting a manuscript. Fascinating to hear the inside scoop.

If you're game, educate yourself this week.  Scroll down to his article, "A Matter of Infinite Hope."

Feel free post your comments and questions.

Click here.

And for an even more eye-opening article, about how Amazon.com has just started signing up writers, click here for this week's New York Times article.

Friday, September 30, 2011

Finding the Perfect Writing Notebook--and How to Use It to Finish Your Book

A good friend just recommended, and another just purchased, the most beautiful writer's notebook, so I am posting this article from two years ago about how to use them to the fullest as you create and craft your book.  If you'd like to salivate along with me, check out the Leuchtturm writing notebooks.  I'm off to order mine right now.

Writers produce writing. And if you're a writing geek like me, you love to write longhand in notebooks, not just on the super-fast computer. 
Writing notebooks let the right brain ramble slowly, and the writing I do longhand is often pensive, full of imagery. I notice things I'd breeze over.  It has a certain

Saturday, September 24, 2011

Change of Seasons--Visioning Time for Your Book?

Today it is wet outside, the start of our fall rains.  Everything looks saturated with September sun and now the moisture of this gentle rain, and it's a good day for sitting still. Something I don't do very often, but which my books crave at this time of year, as the heat of summer downshifts into colder weather.

Today I'm giving myself the gift of visioning.  Simply listening, and waiting.  Visioning brings