Realtors know that location is everything in buying or selling property. Try to sell a house that's near a busy highway or high tension wires, and you'll learn this. In story, location is also really important--I wouldn't say it's everything to a story, but it's as vital as good characters and strong plot.
Unfortunately, it's the aspect of writing that many writers tack on or ignore altogether.
One of my students, Margaret, was working on her memoir about growing up in post-World-War-II Mississippi. The storyboard worked well: plot points were good and you could track the dilemma of her story. So Margaret confidently took a few pages to her writing group for review.